Recent Projects

Background & Challenges

Brine Leas High School in Cheshire, a high performing specialist 11-16 school with an outstanding 2008 Ofsted report, is one example of a successful rebranding project.

As a result of its success, the staff at Brine Leas felt it was important to celebrate this with the community and reflect it in the look and feel of the school. Deputy Head David Cole explains: "Marketing a school to the public is not just for schools that are looking to raise their pupil and staff recruitment, but also for those who want to maintain, celebrate and share their successes."

Overall, the staff at Brine Leas decided that the look of the school was starting to become dated. David adds: “We were keen to develop a more professional, modern look that would truly reflect our achievements and our high profile.

"From the students' uniform and the ethos of the school, down to the website and prospectus, we needed to ensure that all representatives, online and offline, were an honest representation".

Solution & Benefits

The plan for Brine Leas was to redevelop the website, prospectus, logo, uniform and stationery. Working with School Website provided the school with the expertise and capabilities to undertake the project. David explains: "It was clear from the start that undertaking the rebranding project in house would not have been feasible. With the scale of the project it was necessary for us to work with a company who specialized in such projects".

One of the particular aspects that attracted Brine Leas to work with School Website was their knowledge of the education sector. "Choosing a company that had plenty of experience working with schools and knew what was appropriate in terms of design was a positive step", explained David.

"After slowly feathering in the changes, we are really excited by the way the project has evolved. Rebranding is a big step but when competition is tight, marketing is very important. Offering a distinct brand gives students, staff and parents an image to connect with and a feeling that it best reflects the school".

FACT: The chosen logo concept actually takes inspiration from the chemical symbol for salt which was heavily mined in the local area, hence the Brine in their name.

Coming Soon

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