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Search Engine Optimisation (SEO) for Schools
Search engines automatically scour the web every day, compiling information about web pages in a vast database.
When someone uses a search engine to look for your website, whether it appears near the top of the search results depends on this information. To ensure it does appear near the top, the information must include the keyword (your school name) in the title, in the description, and in clearly defined regularity across the site. Your website must also have "clean code" – basically be as compatible as possible – to let this "scouring" take place.
In other words...
If that still sounds like Martian, imagine instead your website has come to meet you at the airport. Search Engine Optimisation ensures that he is wearing a suit, has had a haircut, and is carrying a big sign with your name on it. Other websites might be standing around nearby in scruffy clothes, with your name on a piece of paper folded away in their pocket. Google, Yahoo, and MSN are the airport security who places the more presentable websites in a prominent position in the arrivals hall. This way you’ll see your website and be at his home before any of the others. Rest assured, the new school website that we build for you will be suited and booted and at the front of the queue. Our CMS then provides a few nifty tools to help things stay that way.
Interested? Then get in contact or call us on 0845 262 2030.